THE SHIP OF THESEUS

On the identity of a law firm

In terms of age, there are law firms that have only been around for a few days and those that have been around for centuries. Many law firms have made their age part of their marketing. With wine and whiskey, age is also part of the marketing. The same is true for some crafts. Consider brewing beer. The idea is that if you do something for a very long time, and pass on the experience to later generations, then you are very good at your craft, and so you bring a very good …
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05
Dec 2022
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